The recent floods in Queensland and Victoria demonstrates to us just how insignificant we are in comparison to mother nature.  On behalf of myself and the I Know IT team we extend our most sincere condolences to those who have been affected by the floods and, particularly those families who have lost loved ones in this dreadful disaster.  Nothing is more precious than human life.

The floods undoubtedly have reminded many of us that protecting our families is so important and that it’s people first.  For those who are safe and are now returning to their business premises will be hoping that their disaster recovery strategies have worked [...]

Tablet Wars – just an iFad? Those of you safely living above ground have more than likely noticed the sheer number of friends, family members and colleagues using the iPad.  The device has gained such popularity that it’s common for the I Know IT team to be setting these up on a daily basis as well as field questions about their use in business.  Rather than declare my undying love for the iPad (I really do love the iPad) I think it’s important [...]

Google rePlaces Search Last week Google made a significant change to the way they index websites – so much so that few, if any small businesses won’t be affected by the change.

The introduction of Google Places means Google ‘guesses’ when somebody is searching for a local business and serves up those businesses in their search results. For many who have invested in their search engine optimization strategies (SEM or SEO) this will mean a rethink as millions of businesses scramble around to set up their localisation within Google. For example, in the past a search for Accountants may have served up those websites who had relevant content and those who had invested in Google Ads and search engine marketing – but not necessarily from your local area. With Google Places, the engine will likely guess that you’re looking for a local business and serve up those in closest proximity to your search location (yes, Google can tell which suburb your search originated from).

You can read more on Google’s blog here about the why

Google Cars If that wasn’t enough to keep the world on its toes, did you hear that Google has been secretly driving cars around Los Angeles well.. Without drivers? [...]