Microsoft, where is your passion?

james | September 4th, 2010 - 11:01 am

No PassionMicrosoft, Your Potential, Our Passion? That’s an inspiring brand message but after spending the past few days at Microsoft APC 2010, Microsofts big shindig for Australian Partners I wasn’t left feeling so sure.

Today I am inspired to write about passion.

During the 3 day conference codenamed “Infinite Possibilities” delegates are invited to attend a series of breakout sessions to help us grow our businesses or so one might hope.

Perhaps it was the session labelled “Building Global Channels – Ten steps to world domination” where the presenter pulled up a slide with a picture of a sleeping dog [...]